Tips on Writing a Winning Cover Letter

Do you really need a cover letter when applying for jobs? In most cases, the answer is yes. Your cover letter may make the difference between obtaining a job interview or having your resume ignored, so it makes good sense to devote the necessary time and effort to writing effective cover letters.

A cover letter is a one-page document that explains to the hiring manager why you are an ideal candidate for the job. It typically accompanies each resume you send out. Employers use cover letters as a way to screen applicants for available jobs and to determine which candidates they would like to interview.


Cover Letter Tips

Tailor each letter to the job

It takes a little extra time, but be sure to write a unique cover letter for each job. Your cover letter should be specific to the position you are applying for, relating your skills and experiences to those noted in the job posting.

Use keywords

One useful way to tailor your letter to the job is to use keywords from the job posting. Take note of the keywords in the job posting that seem critical to the job, such as specific skills o qualifications. Try to use those key words in your cover letter. This way, at a glance, the employer can see that you match the requirements of the job.

Explain how you will add value

Each version of your cover letter should talk about how your skills will benefit the particular company that you want to work for. You want to target the company’s needs – not your own. Demonstrate how you could help them achieve their goals. Include examples of specific accomplishments from previous jobs.

Look at cover letter samples

Check out a few sample cover letters before writing your own. Samples will give you an idea of what information to include in your cover letter, and how to format the letter. However, never simply copy and paste a sample cover letter. Change the letter to fit your specific skills and experiences, and the job you are applying for.


Don’t assume spell check will catch every mistake (it won’t). Review your cover letter to make sure everything reads properly. Have someone else read your cover letter for backup. Your cover letter is your first, and best, chance to sell the hiring manager on your candidacy for employment, so make sure it is perfect.


The basic elements of a cover letter

Greeting – Address your cover letter to the proper person.

Opening – Write a personable, inviting opening paragraph that highlights how your skills are a perfect fit to the job.

Hook – Highlight your past achievements as they relate to the job you’re applying for. Include referral if you have one.

Skills – Highlight additional relevant skills, such as computer languages or certifications.

Close – Briefly recap your strengths as a candidate, and include your contact information.


Cover letter sample

13th Oct 2017
Ms. Mary Jane
Marketing Manager
Tuckers Media Agency
235 Allenwood Avenue
Somerset, 53059

Re: Digital Marketing Executive Opening

Dear Ms. Jane,

I was excited to see your opening for a Digital Marketing Executive, and I hope to be invited for an interview.

My background includes 2 years with Strouper Media Group as a Public Relations Executive and 3 years serving as a Digital Marketing Executive with Assist Technology. With my first career role, I covered my company’s digital and social media content and worked with the regional team to produce internal eNewsletters.

Previously, I worked closely with the Sales and Customer Service team to produce marketing support. I also created electronic direct mails to businesses and clients. In these positions, I demonstrated the ability to think in the mindset of a business and provide them with relevant contents to engage and educate them. I was also able to met the demands of both the Sales and Customer Service teams.

In addition to this experience, I gained considerable event handling skills during the organizing of Assist Technology’s annual company retreat and quarterly team building sessions.

I also bring to the table strong Writing, SEO and SEM skills, computer skills in MS Word and MS excel and basic coding knowledge. Please see the accompanying resume for more details of my experience and education.

I am confident that I can offer you the digital marketing skills you are seeking for. Feel free to contact my referral person, Hernison Chang, Maketing Manager of Assist Technology, at 123456789 or [email protected]. I can be found at 987654321 or [email protected] for an interview. Thank you for your time – I look forward to learning more about this opportunity!


Sue Ling

Enclosed: Resume



Source: Unsplash (image)