Founded in 2000 and listed on the SGX in 2003, our business is about innovating and creating distinctive flavours to satisfy your palate – literally! This has earned us numerous awards and growing popularity with customers here and in other markets.
In the years, we have flapped our wings across 15 countries, leaving our mark with more than 200 boutique bakeries, 30 food atriums and restaurants, supported by global staff strength in excess of 2,000 employees.
We have a shared vision to be an international trend-setting lifestyle brand. To this end, we have taken bold strides in introducing new food culture with revolutionary changes and ingenious differentiation. Our products are also crafted with passion and vibrancy to the highest quality. We are confident that our strategies will lend us a distinct competitive advantage and a platform for continued growth.
I was previously a teacher with the Ministry of Education (MOE). I taught English, Maths and Science to Primary 5 and 6 students for four years.
It was very fulfilling working with kids and that experience also strengthened my passion for training and teaching. In my fourth year as a teacher, I was deciding between transferring to the training division at MOE HQ, or to venture into the private sector.
When I came across this job opportunity at BreadTalk, I decided to give it a go. Initially, it was quite a different environment for me, working in the commercial world and in a totally different industry (Food & Beverage).
It never fails to impress me about how BreadTalk is such a revolutionary bakery concept, and is now expanding and diversifying into even more exciting F & B concepts all over the world.
I’ve been with the company for two years now, and am really fortunate to have a supportive supervisor who gave me time to learn and be proficient in my job role, and provide me with pathways to gain exposure in the many other aspects of the business too – right from how a new idea is brainstormed to its eventual implementation.
Any particular job highlights so far?
I really enjoy helping our foreign colleagues at BreadTalk to assimilate and adapt to their job roles at work, and to also help them make a smooth transition to living in a new country. It always gives me a great sense of satisfaction when they are able to settle in nicely.
Furthermore, because I spent five years studying overseas in Canada (one year of high school in Toronto, and four years at Simon Fraser University for my Bachelors in Economics), I’m able to understand and relate to what our foreign colleagues go through as well. Particularly so in terms of having to deal with homesickness, culture shock, and being able to successfully adjust to a new living environment.
What’s the work culture like at BreadTalk?
Working at BreadTalk has really opened up my mind to truly believe that what might come across as seemingly impossible in the beginning, can actually be realized. We have a culture that truly celebrates creativity and thinking out of the box. This is a common mindset and belief that our Chairman, Dr George Quek, encourages all our staff to have.
We also believe that team bonding is very important and it’s something that we put a lot of time and effort into developing. For instance, before any new BreadTalk outlet starts, the Training & Development department will take all the outlet staff to the beach or a park for a day of fun filled and team-building activities that are designed to help them get to know each other better. And this definitely helps to give them a stronger sense of bonding and understanding to work together as a team at the outlet.
Is your job challenging at times?
The challenging aspect in my job is being able to effectively manage the changes that can take place all the time. The good thing about this is that it trains me to be adaptable, quick thinking and come up with solutions to solve problems smoothly and efficiently.
What are your career goals?
I aspire to take on more responsibility and also develop a flourishing Training and Development culture for all our staff at BreadTalk.
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