Genus Search (EA license no: 10C3234) is a specialized boutique executive search firm focused on leadership recruitment, Project Management, management positions and specialized sales and technical functions in the Telecommunication, Information Technology and Oil & Gas sectors. We provide leading-edge executive search services to support our clients in acquiring top talent into their organisations. And we aim to be a trusted partner in delivering quality human capital to our clients in the South-East Asia region.
Lead Generation Specialist (IT software background - 50K++ per year)
jobsDB Ref. JSG400003003027890
EA License No 10C3234
The Business Development Representative (BDR) will be responsible for conducting Strategic Business Development to new targets within both prospect and existing accounts, with the objective of introducing/positioning Company’s products and services to key decision-makers. The tactical activities to drive activity through the initial phases of the sales cycle include telemarketing (cold calling), targeted and personalized email campaigns, social media interactions, and related demand generation campaigns and to create marketing qualified sales accepted leads for the sales force team. This will include conducting presentations and participating in demos with prospects and often, but not always, These activities, will often be associated with setting up an initial meeting between the prospect and the assigned Account Executive or Company’s senior management executive. The BDR is also expected to validate and qualify in-bound leads generated by Marketing via tele-prospecting and related activities prior to establishing an initial meeting between the prospect and the account team.
Outbound Business Development
Conduct Outbound Strategic Business Development in concert/communication with Account Executives, where the Business Development Representative will work with 3-5 Account Executives, with the objective of creating marketing qualified sales accepted leads (SALs) for the sales force. This will often, but not always, be associated with setting up an initial meeting between the prospect and the assigned Account Executive.
Inbound Business Development
Conduct Strategic Business Development as part of follow-up with prospects or customers who have responded to our Marketing Activities (Events & Tradeshows, Webcasts, Ads, Collateral on our website, Software Evals, etc.) with the objective of creating marketing qualified sales accepted leads (SALs) leads for the sales force. This will often, but not always, be associated with setting up an initial meeting between the prospect and the assigned Account Executive.
All Business Development
Work with Product Marketing and Sales teams to become knowledgeable in all Company’s products and services such that the Business Development Representative is able to effectively and persuasively target articulate Company’s products and services the value proposition to of prospective buyers specified pain points for the right buyer profile and to communicate our products’ differentiation in a clear and compelling way that drives interest and results in sales accepted leads (SALs) /initial meetings. This includes mastering product training and attaining product certification, and becoming proficient with Company as well as guideline call scripts for multiple products and multiple buyer profiles.
Perform contact discovery where necessary as part of the Business Development process to more effectively target Business Development efforts (i.e. prospect identification and discovery of contact information)
Maintain daily activities in system of record, tracking interactions with prospects and customers (Experience with salesforce.com preferred)
Provide daily/weekly updates to manager on individual activity
Interact regularly with all areas of Marketing and Sales, including Marketing Operations team, to discuss the lead qualification process, and recommend improvements
Work closely with the Marketing team in developing new ways to increase awareness of Company products and services
Drive participation to Company’s events and set-up on-site meetings at tradeshows with Company presence
Required Experience and Skills:
Motivation, Innovation, Passion, Integrity, Teamwork, Customer-Focus
You should also possess the following:
Bachelor’s degree strongly preferred
Prior business development experience preferred
Strong telephone and prospecting (cold-calling) skills
Understanding of enterprise software/B2B high tech industry a plus
Excellent verbal and written communication skills
Willing to work in a fast-paced, dynamic environment
Goal-oriented, highly confident, self-motivated
Excellent organizational skills
Adaptable to new challenges and ambiguity