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	Build your Persona and Your Ideal Image
	- A Dressing and Business Etiquette Workshop

Are able to stand out among the crowd and leave an indelible first impression on others? Are you worried about how others perceive you? Do you dress for the occasion? Do you feel awkward making new contacts? Would you like to start differentiating yourself from the rest to make others remember you?

In creating your personal branding, your appearance is one of your most powerful forms of communication and an effective strategic tool when used properly. It is not how you look but how you dress to look the part. Dressing in our culture and environment has often been synonymous with 'casual dressing' that most of us fail to dress appropriately for the occasion.

"It's not the will to win, but the will to prepare to win that makes the difference." - Bear Bryant

Objectives | Outline | Facilitator


Date	:	24 October 2009, Saturday
Time	:	9:30 am - 12:30 pm
Price	:	S$28 (incl. 7% GST)
Venue	:	National Library Building, 100 Victoria Street Level 5, Possibility Room
		Travel by Public Transport Nearest to EW12 Bugis MRT Station
		[ map ]
Enquiries	:	For more information, please call Pei Yan or Linc at 6861 1000 or email us at marketinginfo@jobsdb.com.sg

This 3-hour seminar addresses both image building through Dressing and Professional Etiquette. The first part addresses "The Ladder of Formality," from formal, business casual to creative casual clothing to suit your wardrobe personality and lifestyle. This is followed by acquiring professional etiquette skills to exercise professionalism and credibility in both your business and social circle. Empower yourself with these skills to stand out among your competitors and be remembered!


		Part 1: Image Building through Dressing
		- Define Personal Branding with your 3I's
		- Identify your Wardrobe Personality
		- Dress for your Corporate Culture - create Personal/Corporate Branding
		- "The Ladder of Formality" - Decoding Dress Codes
		- Dressing Down without Bottoming Out

		Part 2: Image Building through Professional Etiquette
		- Gain confidence through the correct way of greeting and introduction
		- Learn the art of handshakes
		- Employ the right skills to start a conversation
		- How to connect with anyone you meet on the first meeting
		- Difference between Manners and Etiquette
		- Professional behaviour at the workplace

Audrey Quek

A qualified image consultant trained with First Impressions, U.K., Audrey Quek established Audrey Quek Image Consultancy in 2004. Audrey has since worked with numerous organizations - including MNC’s, government institutions, retail outlets, banks and hospitals – to sharpen their corporate branding impact. In addition, she also trains students and teachers from schools and universities, as well as individual coaching to women and men, on the finer skills of presentation, etiquette and communication.

Audrey contributes regularly to newspaper and magazine articles on image awareness and improvement, being designated a “makeover maven” by Urban of The Straits Times (July 2007).

Prior to her work as an image consultant, Audrey graduated with an honours degree in Real Estate from the National University of Singapore in 1998.

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Build your Persona and Your Ideal Image