How can job hunters use guerrilla marketing tactics well?
Here are a dozen and readers can download an hour long MP3 on exactly how to be more creative by going to the book's web site: www.GM4JH.com
1. Begin with clarity - Know your target job and the top 10-20 employers you want to work for (you will start seeing opportunities where before you saw none, just like buying a new car and seeing it all over
2. Network with the newly departed - Find former employees on Google, Linkedin, or your own network.
3. Be easy to find -
Create your free profile on ZoomInfo.com the largest database of working professionals on earth. (used by thousands of recruiters every day).
4. Stop sending cover letters - Send sales letters instead (you can't bore anyone into hiring you, which is what most cover letters attempt; you must sell employers). You need to tell/show them "here’s what’s in it for you!"
5. Stop sending resumes - Send resume lingerie instead (your goal is a phone call from the hiring manager; hit their hot buttons on one page and you can make the phone ring).
6. Let others sell you - Use testimonials in your resume and cover letter (because one testimonial from another person is worth 10 claims made by you).
7. Do the thinking for the employer - Figure out the specific value of your past achievements, in numbers, dollars, percentages (never, ever assume that busy readers will figure out your value).
8. Get on LinkedIn - The largest social networking site for job hunters (if you're not there, you simply do not exist to most recruiters and savvy employers).
9. Sell money at a discount - Tell employers how you can make or save them more money than you're asking for in salary..
10. Remember "No" simply means "Not today" - It does not mean "Never call us again".
11. Target employers precisely - When reading your cover letter, employers should think, "Hey! This is all about me!"
12. When in doubt, do the opposite.
How can job hunters uncover the hidden job market?
Most jobs are not advertised so in conjunction with applying for those you do see online and making yourself easier to find – target 10 companies you want to work for and then use the web to research their needs and determine how you can best help the organization achieve its goals – then go tell them.
What advice do you have for job hunters?
It’s better to reach the people who count, than to count the people you reach. Networking is not a numbers game.